Reflection Journal #21
For my mission statement example I decided to look at Febreze. What I found their mission statement to be was this “…we’ve made it our mission to develop odor-eliminating formulas that help you breathe happy—whether you’re at home or on the move. Because, when it comes to the safety of our products, we don’t take any shortcuts.” I’ve used this brand of air freshener my entire life so I support it. I think that their mission statement is simple yet effective. They want to make sure that their product is safe just as much as it is effective. Febreze is the first air fragrance company that developed a technology that eliminates odor. They want to do good for their customers and I believe that they do just that. I got all of this information from the Febreze website. They have several sections you can look at. There’s one that shows the products, the second is tips on how to use the products, the next one is safety which talks about the making of the product and what can and can’t be near it, and the last one is to sign up for a rewards program. Their website is packed full with information about everything! They have a good product and a good message that goes with it.